search engine marketing

Search Engine Marketing

Search Engine Marketing (SEM) – Overview

SEM or Search Engine Marketing is the opposite of SEO, for SEM is paid search marketing. Businesses create ads and pay to search engines like Google, Yahoo and Bing to display ads in search results to drive traffic. These ads can be text ads, images or video ads.

Besides from search engines paid advertising, social media platforms such as Facebook, Instagram, Twitter and LinkedIn also offer paid advertising.

search engine marketing

How Hospital Success helps its clients

  • Hospital Success have trained and certified Search Engine Marketing specialists in Google AdWords and other paid advertising platforms.

  • We help our clients with end-to-end paid advertising campaigns that include but not limited to creating landing pages, write compelling content, keywords research, ad copy, launch campaign, track analytics and drive traffic.

  • We also help our clients with text, display, video and social media paid advertising.


How it benefits our clients

  • We make sure increased CTR (Click through Rate) decrease CPC (Cost per Click) and massive conversions.

  • Another key element in paid advertising is reduced CPA (Cost per Acquisition) and increase in conversions. We continuously track analytical data to achieve these objectives.

  • Retargeting is extremely crucial in paid advertising. We ensure retargeting is implemented for increased conversions.