- Headquartered in Hyderabad
- Metros and Tier-2 cities
- Ethical, NMC-aware marketing
The market
A large, fast-changing private healthcare market.
Private hospitals and clinics deliver a large share of care in India, from corporate hospital chains in the metros to doctor-owned hospitals and specialty centers in Tier-2 and Tier-3 cities. Health insurance, government schemes and out-of-pocket payment all play a role, and patients compare options carefully.
In India, patients trust the doctor first and the hospital second. A strong doctor brand fills the hospital.
Growth is strongest outside the largest cities, where new hospitals and specialty centers are opening quickly and competition for trust is intense. India is also a major destination for international patients seeking affordable, high-quality care.
How patients choose
How Indian patients choose a doctor.
Common touchpoints include:
- Google search and map results, often in local languages as well as English
- Google reviews and doctor platforms such as Practo and Justdial
- WhatsApp, the most common first contact and follow-up channel
- Facebook, Instagram and YouTube for education and doctor videos
- Word of mouth and referrals, increasingly confirmed by an online search
Rules we plan around
The rules we plan around.
Medical marketing in India must respect professional and consumer rules. Examples include:
Professional conduct rules
Professional conduct rules for registered medical practitioners, overseen by the National Medical Commission, restrict self-promotion by doctors. We focus on factual information, education and the hospital's or clinic's services.
Drugs and Magic Remedies Act
Advertising that claims to cure or treat certain diseases and conditions is prohibited.
ASCI code
The Advertising Standards Council of India's code, including its guidelines for healthcare and influencer advertising, applies to campaigns.
DPDP Act
The Digital Personal Data Protection Act, 2023, governs how personal data, including patient data, is collected and used.
These are general examples, not legal advice. Rules change and vary by region and profession, so we confirm requirements for each client and recommend local legal advice where needed. See our compliance approach.
How we help
What we focus on in India.
Every plan starts with a diagnosis of your market. These are the services that usually make the biggest difference here.
Doctor Personal Branding
Ethical personal brands for doctors in every city.
Hospital Marketing and Branding
Service-line growth for hospitals and specialty centers.
Local SEO and Google Business Profile
Top map results and genuine Google reviews.
Social Media Marketing
Education-first content in English and local languages.
Patient Lead Generation
WhatsApp-first enquiry handling and follow-up.
Offline Branding
Signage, camps and in-hospital branding that build trust.
Who we work with
Built for the people who heal.
Working together
Strategy-first, wherever you are.
India is our home market. We are headquartered in Hyderabad, work with clients across the country, and can meet in person where a project needs it. For new hospitals, our turnkey hospital projects cover everything from feasibility to launch.
Every engagement follows our Growth Blueprint: diagnose, position, build and grow. You approve everything that carries your name, and we report every month on the results that matter to you.
Questions
Marketing in India: questions.
Can doctors in India advertise?
Professional rules restrict self-promotion by doctors, so we focus on factual information, patient education and genuine reviews rather than promotional claims. Hospitals and clinics have more room to market their services, within consumer and advertising law.
Do you work outside the metros?
Yes. Much of our work is with hospitals and doctors in Tier-2 and Tier-3 cities, where trusted local brands make the biggest difference.
Do you help with new hospital projects in India?
Yes. Our turnkey hospital projects cover market research, feasibility, planning, equipment, licensing, staffing and launch marketing.
Can you market in regional languages?
Yes. We create content in English and in the languages your patients use, such as Telugu, Hindi and others, with native review.
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