- Medical tourism focus
- Multilingual campaigns
- Calls in Thailand hours
The market
A global destination for medical travel.
Thailand's private hospitals, many internationally accredited, attract patients from Asia, the Middle East, Europe, Australia and North America for everything from health checkups and orthopedics to cosmetic surgery, dentistry, fertility and wellness. Bangkok, Phuket, Chiang Mai and Pattaya are major centers.
For international patients, the decision to travel for treatment starts with trust, long before they book a flight.
At the same time, a growing domestic private market serves Thai patients who want faster access and premium service. Hospitals and clinics often need to speak to several audiences, in several languages, at once.
How patients choose
How patients choose care in Thailand.
Touchpoints differ between international and local patients:
- Google search in many languages for treatment, destination and hospital
- Hospital international patient centers and medical travel facilitators
- YouTube, Instagram and Facebook for patient education and stories
- LINE, the leading messaging app for Thai patients, and WhatsApp for many international patients
- AI assistants used to compare destinations, hospitals and doctors
Rules we plan around
The rules we plan around.
Healthcare advertising in Thailand is regulated. Examples include:
Medical facility advertising approval
Under Thailand's medical facilities law, advertising by private hospitals and clinics generally requires approval from the Department of Health Service Support before publication.
Medical Council ethics
Doctors must not advertise in ways that are exaggerated, misleading or that promise results.
PDPA
Thailand's Personal Data Protection Act treats health information as sensitive data requiring explicit consent.
These are general examples, not legal advice. Rules change and vary by region and profession, so we confirm requirements for each client and recommend local legal advice where needed. See our compliance approach.
How we help
What we focus on in Thailand.
Every plan starts with a diagnosis of your market. These are the services that usually make the biggest difference here.
Healthcare SEO
Multilingual SEO for treatments and destinations.
Hospital Marketing and Branding
International patient programs and service lines.
Video and Content Creation
Doctor and facility videos for patients abroad.
Social Media Marketing
Content for each audience and platform, including LINE.
Patient Lead Generation
Fast, multilingual enquiry handling across time zones.
AI SEO
Be recommended when patients compare destinations with AI.
Who we work with
Built for the people who heal.
Working together
Strategy-first, wherever you are.
Thailand is only a short time difference from India, so strategy calls fit easily into the Thai working day. We plan multilingual content and campaigns around your priority source countries for international patients.
Every engagement follows our Growth Blueprint: diagnose, position, build and grow. You approve everything that carries your name, and we report every month on the results that matter to you.
Questions
Marketing in Thailand: questions.
Do you help with advertising approval in Thailand?
We prepare campaigns with Thailand's approval requirements in mind and support your team through the process. Final approval rests with the authorities.
Which languages can you market in?
We plan campaigns in English and the languages of your priority patient markets, working with native-language specialists for translation and review.
Do you work with clinics as well as hospitals?
Yes. We work with private hospitals, specialist clinics, dental and aesthetic clinics, and wellness centers.
Can you market to Thai patients as well as international ones?
Yes. Domestic campaigns focus on Thai-language search, LINE and local social media, alongside international campaigns.
Other markets: United States · United Kingdom · Australia · Canada · United Arab Emirates · Singapore · India · South Africa