- HIPAA-aware by design
- Local and AI search
- Calls in US time zones
The market
A competitive, consumer-driven market.
Healthcare in the United States is delivered by a mix of independent practices, physician groups, private equity backed platforms and large health systems. Patients often have several in-network options for the same specialty, which makes reputation and visibility decisive.
In the US, the doctor with the clearest online presence often gets the call, even when others are just as qualified.
Insurance shapes the first decision. Many patients start by checking which doctors are in their network, then compare reviews, availability and location. Elective and cash-pay services, from orthopedics and spine to plastic surgery, dermatology and fertility, add another layer of direct-to-consumer competition.
How patients choose
How US patients choose a doctor.
Most journeys combine several of these touchpoints before a booking:
- Google search and the local map results for a specialty near them
- Reviews on Google and physician review and booking sites such as Healthgrades, Zocdoc, Vitals and WebMD
- Insurance network directories and health system find-a-doctor tools
- AI assistants, including ChatGPT, Gemini, Copilot and Google AI Overviews
- Social media and video, especially for elective and aesthetic care
Rules we plan around
The rules we plan around.
US healthcare marketing is shaped by federal and state rules. Examples include:
HIPAA
The Privacy Rule limits how protected health information can be used for marketing, and tracking technologies on patient-facing pages need careful configuration. We design campaigns so marketing tools do not receive patient health information.
FTC rules
Advertising must be truthful and supported. The FTC's guidance on endorsements and its rule on fake reviews and testimonials apply to doctors and practices like any other business.
State medical boards
Each state regulates how physicians advertise, including use of titles, board certification claims and testimonials.
Platform policies
Google and Meta restrict healthcare targeting and certain treatments, and some categories require certification before ads can run.
These are general examples, not legal advice. Rules change and vary by region and profession, so we confirm requirements for each client and recommend local legal advice where needed. See our compliance approach.
How we help
What we focus on in the US.
Every plan starts with a diagnosis of your market. These are the services that usually make the biggest difference here.
Local SEO and Google Business Profile
Win the map pack for your specialty in each location.
Reputation Management
A steady, compliant flow of genuine reviews.
AI SEO
Be recommended when patients ask AI who to see.
Google Ads for Healthcare
Search campaigns built around insurance and intent.
Doctor Personal Branding
Physician brands that stand out from large systems.
Healthcare Websites
Fast, accessible practice websites that book.
Who we work with
Built for the people who heal.
Working together
Strategy-first, wherever you are.
We work with US clients remotely, scheduling strategy calls on Zoom or Google Meet at times that suit Eastern, Central, Mountain and Pacific time. Our team's working day in India overlaps with US mornings and evenings, so reviews and approvals keep moving while you see patients.
Every engagement follows our Growth Blueprint: diagnose, position, build and grow. You approve everything that carries your name, and we report every month on the results that matter to you.
Questions
Marketing in the US: questions.
Do you work with independent practices or health systems?
Both. We work with solo physicians and surgeons, multi-location groups and hospital service lines. The plan is built around your locations, specialties and payer mix.
How do you handle HIPAA in marketing?
We avoid needing protected health information at all. Analytics and ad tracking are configured so patient health data does not reach marketing platforms, and testimonials are used only with written authorization.
Can you help with physician review sites?
Yes. We help you claim and complete profiles on the review and booking sites your patients use, and build an ethical process for asking satisfied patients for reviews.
Is it a problem that your team is based in India?
Most clients find it an advantage. Strategy calls run in your time zone, and work continues overnight. Every plan is built for US search behavior, rules and patients.
Other markets: United Kingdom · Australia · Canada · United Arab Emirates · Singapore · Thailand · India · South Africa