- Province-by-province rules
- English and French
- Calls in Canadian time zones
The market
Public coverage, private opportunity.
Each province and territory runs its own public health insurance plan for medically necessary hospital and physician services. Alongside it, a substantial private market serves patients for services the public plans do not fully cover.
Canadian patients research thoroughly. Clear, honest information is what earns the booking.
Private demand is strongest in areas such as cosmetic surgery and aesthetics, dental care, physiotherapy and rehabilitation, diagnostic imaging, fertility, executive health and virtual care. Long waits for some services also lead patients to research their options carefully.
How patients choose
How Canadian patients find clinics.
Common touchpoints include:
- Google search and map results for a service and neighborhood
- Reviews on Google and doctor rating sites such as RateMDs
- Clinic websites with clear information on services, fees and wait times
- Referrals from family physicians and other clinicians
- AI assistants and social media, especially for private and elective care
Rules we plan around
The rules we plan around.
Healthcare advertising in Canada is regulated largely at the provincial level. Examples include:
Provincial colleges
Each province's College of Physicians and Surgeons, and the colleges for other professions, set advertising standards, often restricting testimonials, superlatives and comparative claims.
Competition Act
Federal law prohibits false or misleading representations, including in online advertising and reviews.
Privacy law
PIPEDA and provincial laws, such as Ontario's health privacy law and Quebec's Law 25, govern how personal and health information is collected and used.
CASL
Canada's anti-spam legislation requires consent before sending commercial emails and messages.
These are general examples, not legal advice. Rules change and vary by region and profession, so we confirm requirements for each client and recommend local legal advice where needed. See our compliance approach.
How we help
What we focus on in Canada.
Every plan starts with a diagnosis of your market. These are the services that usually make the biggest difference here.
Local SEO and Google Business Profile
Neighborhood visibility for every clinic location.
Healthcare SEO
Rank for private services patients search for.
Reputation Management
Genuine reviews that comply with college rules.
Medical Content Writing
Clear content, in English and French where needed.
Google Ads for Healthcare
Campaigns for private services, measured in bookings.
AI SEO
Be recommended when patients ask AI for a clinic.
Who we work with
Built for the people who heal.
Working together
Strategy-first, wherever you are.
We work with Canadian clients remotely, scheduling calls across Eastern, Central, Mountain and Pacific time. For clinics in Quebec or serving French-speaking patients, we plan bilingual content from the start.
Every engagement follows our Growth Blueprint: diagnose, position, build and grow. You approve everything that carries your name, and we report every month on the results that matter to you.
Questions
Marketing in Canada: questions.
Do advertising rules differ by province?
Yes. Each profession is regulated by its own provincial college, and rules on testimonials and claims vary. We plan your marketing around the college that regulates you.
Can you create French content?
Yes. We plan bilingual websites and content for clinics in Quebec and anywhere serving French-speaking patients, with native-level review.
Which healthcare businesses do you work with in Canada?
Private specialist clinics, cosmetic and aesthetic practices, diagnostic and imaging centers, fertility clinics, physiotherapy and rehabilitation groups, and health tech companies.
Do you understand Canadian privacy law?
We design marketing to avoid collecting health information unnecessarily and plan consent for emails and tracking in line with Canadian privacy and anti-spam laws.
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