Case study: Clinic
Healthcare website development for a diagnostic center in Canada
An anonymized Canadian diagnostic imaging center worked with Hospital Success to help patients find imaging services, prepare for appointments and book with the center, with the path to an appointment request cut to two clicks.
Diagnostic imaging centerWebsite development and booking journey · Canada
- Clear imaging service information
- Preparation guidance
- Online booking in two clicks
The challenge
Hard to find, harder to book.
On the previous website, patients had difficulty finding service and location details and navigating to appointment information.
Online booking was not available. Visitors had to rely on a call button or work through a more difficult path to arrange an appointment.
Services hard to find
Imaging services and what they involve were not organized in a way patients could scan quickly.
Locations buried
Center locations, contact details and service availability took too long to locate.
No online booking
Patients could only call, or work through a difficult path to arrange an appointment.
The solution
How we built it.
- 01
Clear service categories
We organized diagnostic imaging services into clear categories with plain-language descriptions.
- 02
Locations and contact details up front
Center locations, contact details and relevant service information became easier to find.
- 03
Preparation instructions
We added preparation instructions so patients could review what to do before their imaging appointment.
- 04
Online booking in two clicks
We added online booking request forms and simplified the journey so a patient can reach the appointment request in two clicks.
- 05
Connected pages
Service pages, location details, preparation guidance and booking steps now link to each other.
- 06
Calling stays easy
A prominent call option remains for visitors who prefer to contact the center directly.
The results
What changed.
The figures compare monthly results before and after the website changes. The earlier website had no contact form or online booking, so there is no baseline for those features.
| Measure | Before changes | After changes |
|---|---|---|
| Monthly visitors reaching booking information | Around 50 to 60 | Around 250 to 300 |
| Online booking requests | Online booking not available | Around 100 to 120 a month |
| Calls from service or location pages | Around 120 a month | Around 230 a month |
| Contact form submissions | No contact form available | Contact form added; figures not provided |
| Appointment booking path | No online booking; the path was hard to find | Online appointment request in two clicks |
Figures are approximate monthly counts, as reported by the center. Contact form and online booking figures cover only the period after those features were added. Results depend on many factors and are not a promise of results for other centers.
Why it matters
What this means for patients.
Patients can more easily review available imaging services, find a location, read preparation instructions, and choose between a booking request and a phone call.
The website now offers clear routes both for visitors who want information and for those ready to contact the center.
Next step
Your story could be the next one we tell.
Real results start with a real conversation about your goals.
- 30-minute strategy call
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- In your time zone