About this tool
Why your Google profile matters
When patients search for a specialty near them, Google often shows a map with three profiles before any website. Those profiles drive calls, direction requests and bookings. A complete, active profile with genuine reviews gives you a far better chance of appearing there.
The weights in this checklist reflect what matters most for patients and for local visibility: verification, the right category, accurate details and a steady flow of genuine reviews. Google does not publish exact ranking factors, so treat the score as a practical guide rather than a ranking prediction.
Need help? Our local SEO and Google Business Profile service manages every item on this list.
Questions
Common questions.
Is this checklist for doctors or hospitals?
Both. Individual doctors, clinics, diagnostic centers and hospitals can all use it. Hospitals should check each location and, where appropriate, individual doctor profiles.
Is my data stored?
No. Your ticks stay in your browser and are not sent anywhere.
Can I add keywords to my business name?
No. Google's guidelines ask for your real-world business name. Adding keywords can lead to suspension. Use your description, services and posts to explain what you offer.
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