Case study: Specialist
How a U.S. interventional radiologist turned a radio show into a social media audience
A board-certified vascular and interventional radiologist in the United States, who also hosts a weekly health radio show, worked with Hospital Success to build a social media presence from the first post: short-form video, carousel design, distribution across four platforms and a Google Business Profile.
Interventional radiologistSocial media and video for a doctor who hosts a health radio show · United States
- Radio show to short-form video
- Procedure education for patients
- Local discovery
The challenge
A strong voice on air, no audience online.
The doctor already had what most physicians lack: a weekly radio show and a clear way of explaining complex medicine. But the show lived on air. There was no social presence to carry it to patients who search and scroll.
Patients also needed to connect the trusted voice on the radio with the minimally invasive procedures the doctor performs, which many people have never heard of.
Starting from zero
The Instagram, Facebook, YouTube and LinkedIn accounts were all new. Every follower and view had to be earned.
Long episodes, short attention
Radio segments run long. Social audiences decide in the first two seconds.
Accuracy in a regulated field
Every claim had to be evidence-based and every credential stated exactly, in line with U.S. healthcare advertising rules.
The solution
How we built it.
- 01
Four channels, one brand
We created and branded the show's accounts on Instagram, Facebook, YouTube and LinkedIn, with one name, one look and one promise: real healthcare talk.
- 02
Radio to reels
Our editors cut each radio episode into short vertical reels with captions, clear hooks and on-screen titles, so a single conversation becomes several posts.
- 03
Designed carousels that explain procedures
We designed swipeable carousels on the conditions the doctor treats, such as knee pain, prostate health, leg symptoms and stroke warning signs, each ending with a clear next step.
- 04
A distribution strategy per platform
The same idea is adapted for each platform: titles for YouTube search, reels and carousels for Instagram and Facebook, and professional framing for LinkedIn, tagged to the doctor's local area.
- 05
Google Business Profile
We set up and optimized the doctor's Google Business Profile, so patients who discover the show on social media can find, call and visit locally.
- 06
Accurate and evidence-based
Posts use the doctor's exact credentials, explain risks alongside benefits and never promise a result.
The work
The growth, month by month.
Every reel came from the doctor's own radio show. We cut, captioned and published them on a steady rhythm, and the reach grew month after month.
- May: finding the format5 reels and about 2,800 views. The accounts were brand new, so we tested hooks, lengths and caption styles to see what held attention.
- June: momentum9 reels and about 56,000 views. Average views per reel rose from about 550 to about 6,200 as we cut the strongest radio moments into tighter clips.
- July: the breakout11 reels and about 222,000 views, an average of about 20,000 per reel. The top reel passed 57,000 views.
- August: holding the reach12 reels and about 137,000 views, with a steady weekly publishing rhythm across all four platforms.
- September: still growing7 reels by September 19 and about 52,000 views in a partial month, with one reel passing 33,000 views.
Most of these views came from people who did not follow the account yet. That is how short-form video introduces a specialist to new patients.
The results
What changed.
The first reels in May averaged about 550 views each. By July, reels averaged about 20,000 views, and 17 reels have passed 10,000 views. Figures are rounded and come from public reel view counters.
| Measure | Result |
|---|---|
| Reels published, May 18 to September 19, 2026 | 44 |
| Total reel views | About 470,000 |
| Reels with more than 10,000 views | 17; the top reel passed 57,000 |
| Average views per reel | About 550 in May, about 20,000 in July |
| Platforms built from scratch | Instagram, Facebook, YouTube and LinkedIn |
| Local discovery | Google Business Profile set up and optimized |
Figures are rounded and taken from public view counters in October 2026. Most reel views come from people who do not yet follow the account, which is how short-form video reaches new patients. The client is not named, in line with our agreement with the client. Results depend on many factors and are not a promise of results for other doctors.
Why it matters
Why this works for specialists.
Patients rarely search for a procedure they have never heard of. Short, clear videos from a doctor they already trust, on the radio and on their phone, are often where the journey starts.
Pairing that content with an accurate Google Business Profile turns attention into calls and visits, without hype and without promising outcomes.
Next step
Your story could be the next one we tell.
Real results start with a real conversation about your goals.
- 30-minute strategy call
- Zoom or Google Meet
- In your time zone